We work as designers. We create new stuff for the world for all sorts of clients with all sorts of budgets in all sorts of styles. However, we work firmly within the ‘green design / eco design / sustainable design’ sphere, which is just where we think everyone should be designing from, regardless of who / what /where you design. And we get rather incensed by the larger corporations who have the biggest clout and yet, sometimes the lowest regards for responsibility. The bigger you are the harder it can be to create a fully responsible design chain, but it is not impossible. So it was also rather timely that we noticed the new series on BBC 2, which started last week – ‘The Men Who Made Us Spend’.
From the outset, this was – by far – one of the most interesting and engaging programmes to have been produced for a long while that tackled the complicated issues of consumer spending and the psychology of why we want the newest, better thing.
These are issues that designers of all spheres work with on a daily basis, and we all know that not everyone within our industries are working within the sustainability bubbles that we inhabit, but it made compelling watching. The decisions made by industries to include planned obsolescence within their products to promote further purchases, the tricks included in products to keep us – the owners – from getting inside and repairing them ourselves. Even the fact that battery packs on some products are deliberately sealed making a perfectly good product useless (unless you pay a large replacement fee) in as little as 18 months.
Even with product reclamation and material recycling increasing worldwide, the actual psychological and design decisions that are imposed on us are worrying and need changing. An interesting comparison was made with the IKEA ‘chuck out your chintz’ campaign and the fact that they are championing sustainability. It was wonderful watching and we highly recommend looking it up on the BBC iPlayer.
But really, this does show the two faces of products and repair – on one hand we have manufacturers creating products that are deliberately ‘disposable’ and ‘fast fashion’ we have the ground roots backlash of individuals and independent companies such as Sugru, Fixers cafes and designers who are not accepting that this is the way we should be creating. This is the camp that we firmly sit within and I am proud to say that I also sit on the British Standard Committee of BS8887 - MADE, which relates to Design for Manufacture, Assembly, Disassembly and End of use processing, which sets out guidelines for processes for a more sustainable future…
Which is where we should all be heading.
(image via BBC 2)