Yikes. Where have the last two months gone? It feels like an age, yet only yesterday that we were down in the underground cells of Platform for Clerkenwell Design Week 2017, showing the latest iteration of our marine plastic product research work – ‘The Smack’.
Made using 365 recovered Lucozade Sport bottles, split into their component materials and remade into fittings reminiscent of jellyfish, ‘The Smack’ went down an absolute storm. We had a huge amount of interest not only in the installation, but the story of marine plastic itself. Press interviews, TV interviews and a spot on a documentary – as well as hundreds of conversations with people staggered at awfulness, yet beauty of the piece and countless tweets and instagrams. #TheSmack was well shared!
What was really encouraging was the amount of people who knew about the wider issue. Some people knew about the Parley x Adidas marine plastic trainer, others had been watching the Sky Ocean Rescue project and some had even seen the latest marine plastic documentary – A Plastic Ocean. Awareness is certainly growing.
The few days of the event zipped by, but we are already booked in and planning what we will be doing for Clerkenwell Design Week 2018. We will be back down in Platform again with our next iteration of products made from reclaimed marine plastics. We have a VERY exciting project in the pipeline that you will see popping up here very soon… watch this space as they say.
(images by claire potter)
Where has the year gone? It seems like only yesterday we were up at Clerkenwell Design Week for the first time with our ‘Ghost Gear Chandelier’ we built in collaboration with the World Cetacean Alliance and the Global Ghost Gear Initiative. And here we are – back in May – and heading to Clerkenwell Design Week for the second time with our new iteration of products made from marine litter – ‘The Smack’.
This year, we have utilised 365 plastic sports drinks bottles that were picked up on an SAS supported beach clean we led in February with the Brighton and Hove Eco Supper Club – which was run on the same day as the Brighton Half Marathon.
Now, it has to be stressed that the Brighton Half Marathon HAD organised help to pick up the discarded Lucozade Sport bottles cast aside by the runners, but there were too many bottles and too few people helping too late in the day. Bottles were strewn over the beach and promenade on a blustery day – and we only made a dent in the bottles that we could see.
But even when the bottles were picked up by the organised contractors, they were not being separated – or emptied, so would have been consigned to the local incinerator. As circular economy designers, we were not going to let that happen to the bottles our group had collected, so they were brought back to the studio to be emptied, washed, sorted and re-processed.
Many, many hours and 7 different processes later, we have created ‘The Smack’ for CDW17 – a series of 30 plastic jellyfish lights made from the Lucozade Sport bottles, which have also just been identified and reported as being the second worse item for recyclability in the UK. This exhibit is to demonstrate exactly how much you have to do to a sports drink bottle to make it re-usable, and how we could start to rethink the material…
So – come and say hi to us at Platform from Tuesday 23rd May – Thursday 25th May – and see ‘The Smack’…
(and if you want to see our press release and download images, you can do so here…)