‘The Smack’ at Clerkenwell Design Week – from marine plastic to lighting…

Yikes. Where have the last two months gone? It feels like an age, yet only yesterday that we were down in the underground cells of Platform for Clerkenwell Design Week 2017, showing the latest iteration of our marine plastic product research work – ‘The Smack’.

Made using 365 recovered Lucozade Sport bottles, split into their component materials and remade into fittings reminiscent of jellyfish, ‘The Smack’ went down an absolute storm. We had a huge amount of interest not only in the installation, but the story of marine plastic itself. Press interviews, TV interviews and a spot on a documentary – as well as hundreds of conversations with people staggered at awfulness, yet beauty of the piece and countless tweets and instagrams. #TheSmack was well shared!

What was really encouraging was the amount of people who knew about the wider issue. Some people knew about the Parley x Adidas marine plastic trainer, others had been watching the Sky Ocean Rescue project and some had even seen the latest marine plastic documentary – A Plastic Ocean. Awareness is certainly growing.

The few days of the event zipped by, but we are already booked in and planning what we will be doing for Clerkenwell Design Week 2018. We will be back down in Platform again with our next iteration of products made from reclaimed marine plastics. We have a VERY exciting project in the pipeline that you will see popping up here very soon… watch this space as they say.

(images by claire potter)