We think it is pretty safe to say that Kickstarter has dramatically changed the way products are marketed and manufactured. If there is any place to see the cutting edge in product launches, it is here. And we were delighted to see the new product line from Plane Industries go live – PLANE – a series of accessories made from reclaimed aeroplane textiles.
Mostly destined for landfill, aeroplane seating textiles that have been removed are by their very nature, hardwearing, with many years of use often left in each section. So, Plane Industries have decided to recover this waste material and reinvent it into luxury travel goods, from phone covers to weekend bags.
The pieces are well designed and look well made, using quality fixings and secondary materials, with a quilted cross hatch pattern reminiscent of other high-end pieces of luggage. Available in blue plain / striped colourways, the products mean business. Luxury reinvented, they say, but luxury in a different way…
Hear hear. But what we particularly like about the range is the attention to detail, along with the emphasis on stories and history. Each item gets stamped with the fingerprint of the material – the heights reached, the miles travelled. Things that take the piece from the ordinary to the extraordinary, and things that help to identify the product as something far more special than a mass produced item.
When using ‘waste’ materials, it is critical that these stories are communicated from the maker to the eventual product owner. We like things that have history, yet we are conditioned to think that ‘waste’ is worthless. And whilst using reclaimed materials is critical as our resources continue to deplete, costs are often higher, meaning that we need to connect waste with a higher standard of product. This is no mean feat, but those that do it well, do it very well indeed. The PLANE range of products certainly does this well.
To top it all? Plane Industries will also stamp your initials on the tag. Personalisation, ownership, emotional attachment – meaning love, care and a long product life…
Head over to the PLANE main site, and check our their Kickstarter page (till August 11th 2016), where you can pledge for something special.
(images via the PLANE Kickstarter)