A few years ago, I was training for the Brighton Marathon and spent a good chunk of time clocking up the miles along the seafront promenade. What struck me (through the utter boredom) was how many people were running too. Had they always been there? Were they training for an event too? Or had I just never noticed them until now? Everywhere I looked, there were people running. And so it is with everything marine litter. Each day, we find more and more articles, products, initiatives to log in our marine litter files. Is it that we just are more tuned in, or are there more people actually talking (and doing something) about it? Is this the start of the ‘sea change’ on marine litter?
Who can say. But we did notice that The Guardian published a rather interesting round up of ‘surf related product innovations’ not in their sport and lifestyle pages, but in their circular economy section, which we think is rather telling.
For many, business and product innovation is something that happens in the city, or tucked away in workshops and design studios across the globe. Talk to someone about the surf industry and not everyone will make the connection with forward thinking – sustainable – product creation.
However, it has been our experience that those who are the closest to the problem have the most to gain from creating positive change, and of course, they understand the issue completely. So a whole range of sustainable business and product innovations related to marine litter from surf industries should fit like a non-neoprene glove.
So – here is the run down from The Guardian’s article, published 02 August 2016…
Otter Surfboards – created from wood rather than synthetics, with timber from local, responsible forests and with all ‘waste’ used somewhere else in the system, these boards are the pinnacle of hand made…
Rareform – billboard surf bags – in the same vein as our beloved Frietag truck tarp bags, these surf bags utilise everything the advertising vinyls are good at. Hardwearing, waterproof and minimising waste.
Patagonia and Yulex – natural rubber rather than synthetic neoprene wetsuits made from highly managed, sustainable forests – launched this week. (NB – Natural rubber has been a bit of a poster material in the last few years, but as demand has gone up, ethical practices have been swamped by those seeking to make a wad of cash from rubber plantations created from cleared natural forests) Great to see Patagonia taking the lead – again.
Enjoy Handplanes– made from mushrooms. Yes, really. And expect to see lots more products hit our shelves as we are only just starting to realise the potential of this material…
FiveOceans – a surfboard fin made from recovered marine waste – working to save the five oceans.
So when you think about it, creating items from waste marine litter makes perfect sense, and who would be your earliest adopters? Those who work, live and play in the setting. They understand the issues and want to do something about it. It’s a great place to start.
(images via associated links)