Last week we were at the brilliant South Coast Design Forum’s Brighton Designers Showcase, where our work was being exhibited along with other members to a gathered audience of fellow designers and business people from the south.
We also were given one of the speaking slots, where I had one minute to speak about something compelling in our industry, with no hard self promotional sell.
One minute. Not long to be interesting and compelling, whilst remembering each point you wanted to cover.
So, we decided to write a poem about parts of our studio’s sustainable design manifesto. It will never win any awards, but it seemed to go down well, so here it is.
Hello, my name’s Claire Potter
I’m going to talk about sustainability
Due to time, I’m going to do this
In the form of poetry
Great spaces are engaging
Should make souls and hearts sing
Exciting and inspiring
Without excessive bling
Small actions can feel tiny
But they’re powerful when combined
So did you help or hinder
With the element you designed?
Design for disassembly
Should be factored at the start
So ending creates new beginnings
When something’s taken apart
Reduce reuse recyle? But
Respectful and Repair it
Should be added to the three
Minimise your waste stream
So lots of things are saved
Mileage, money, resources
And responsible paths are paved
Collaborate with others
Many brains better than one
For thinking WAY outside the box –
Essential. (and it’s fun)
Design should be disruptive
It should challenge then create
For how are we to progress
If we don’t innovate?
So this is our studio focus
To design spaces ethically
And we assure you we’re far better at it
Than we are at poetry!
(by Claire Potter, Jan 2012)